Frugi began in 2004 under the name Cut4Cloth, it was started by Lucy and Kurt Jewson who realised that it was incredibly difficult to find clothes to fit over their son's cloth nappy bottom. For a few years they specialised in organic baby clothes to fit cloth nappies, but as the range expanded they decided to rebrand under a new name, Frugi, which means 'Fruits of the Earth' in Latin.
Frugi Baby (0-2 years young)
All our baby and toddler clothes are designed to fit both cloth nappies and disposables alike.
Parents love them because organic cotton is much kinder on sensitive skin and because it's so much softer than conventional cotton.
Frugi Kids (2-6 years cheeky)
Our Frugi kids range is designed for outdoor living! Plenty of reversible jumpers, trousers that zip off to become shorts mean that parents and children get the most wear possible out of their Frugi goodies. In 2011 Frugi will be going up to 8 years cheeky!! Yay!
Frugi Mother (any age!)
Our award-winning, frump-free breastfeeding wear has proved a real hit. Designed to be really practical but completely flattering, so that new mums can look stylish and feed their babies discreetly.
Shop now @ After Organic for some of Frugi collections!